Privacy Policy Live22 – Protecting Your Personal Data

1 Introduction and Scope of This Policy

Live22 (referred to as "we", "our platform", or "live22" in this document) is committed to protecting the privacy and security of the personal data of all users of the live22.cx platform. This Privacy Policy is the official document detailing how we manage the information you provide when registering and using the platform.

This policy applies to all information collected through the live22.cx website, our mobile app, and any official communication channels we use to interact with players. It covers all categories of personal data, from basic registration information to usage and transaction data.

We reference Malaysia's Personal Data Protection Act 2010 (PDPA) as the primary guide in formulating and implementing this policy. That said, our commitment to your privacy goes beyond mere legal compliance — we believe player trust is our most valuable asset, one we are obligated to protect with full integrity.

2 Types of Information We Collect

Live22 only collects information that is genuinely necessary to provide you with a safe, fair, and quality service. The following are the categories of information we collect:

2.1 Information You Provide Directly

• Registration information: Full name, date of birth, identification card number (MyKad) or passport, gender, and nationality.
• Contact information: Email address, mobile phone number, and current residential address.
• Financial information: Bank account number, bank name, e-wallet number, and details of other payment methods you use for deposits or withdrawals.
• KYC verification documents: Copies of MyKad, passport, utility bills, or bank statements for identity verification purposes.
• Support communications: Records of conversations, enquiries, and complaints you submit to our customer support team.

2.2 Information Collected Automatically

• Usage data: Pages visited, games played, session duration, buttons clicked, and navigation paths within the platform.
• Technical data: IP address, browser type and version, device operating system, screen resolution, and device information.
• Transaction data: Deposit, withdrawal, wagering, wins, and claimed bonus history.
• Location data: General geographic location based on IP address for security and compliance purposes.
• Cookies and session data: Information collected through cookies, session tokens, and similar tracking technologies.

3 How We Use Your Personal Data

The information we collect is used solely for legitimate purposes directly related to the provision of live22 services. Specifically, we use your data for the following purposes:

3.1 Account Management and Verification

Your registration information and KYC documents are used to verify your identity, create and manage your account, ensure only the legitimate account owner can access and manage the account, and fulfil legal compliance requirements related to customer verification.

3.2 Financial Transaction Processing

Your financial details are used to process your deposits, conduct security checks before withdrawals are approved, verify that withdrawals are made to a legitimate account in your name, and maintain transaction records required for accounting and compliance purposes.

3.3 Security and Fraud Prevention

Technical and usage data is continuously analysed to detect suspicious or unusual activity, prevent unauthorised access to player accounts, identify fraud attempts or system manipulation, and protect the overall integrity of the live22 platform.

3.4 Service Improvement

Aggregated and anonymised usage data helps us understand how players interact with the platform, identify areas for improvement, develop relevant new features, and ensure a smoother, more enjoyable gaming experience for all players.

3.5 Communication and Customer Support

We use your contact information to send important account notifications, respond to your enquiries and complaints, share updates on platform changes or terms, and — where you have given consent — send relevant promotional offers and bonus information.

4 Sharing Information with Third Parties

Live22 does not sell, rent, or disclose your personal data to third parties for their own marketing purposes. However, there are certain situations where we need to share your information with specific parties:

• Payment service providers: Transaction details that must be shared with payment processors, banks, and e-wallet operators to complete your financial transactions.
• Technology service providers: Companies that help us manage the platform's technical infrastructure, including cloud services and analytics, subject to strict confidentiality agreements.
• Regulatory bodies and law enforcement: When required by law, court order, or a valid request from the relevant authorities.
• Fraud prevention: Limited sharing with trusted fraud prevention agencies to detect and prevent illegal activities that may compromise the safety of the platform and other players.

5 Data Security Measures

The security of your personal data is live22's highest priority. We implement multiple layers of technical and organisational protection to ensure your information remains safe at all times:

• Data encryption in transit: All communications between your device and our servers are secured with TLS 1.3 protocol and 256-bit SSL encryption.
• Data encryption at rest: Sensitive data such as financial information and KYC documents are encrypted when stored in our database.
• Internal access controls: Access to player personal data is strictly limited based on the principle of least privilege — only staff who require access to perform specific duties are granted such permission.
• 24/7 security monitoring: A threat detection system and unusual activity monitoring operate around the clock to identify and respond to any potential security threats.
• Regular security audits: We conduct regular penetration testing and security audits by independent third parties to identify and address any vulnerabilities.
• Staff training: All live22 staff who handle personal data undergo regular data protection training.

While we take all reasonable precautions, no system can be guaranteed 100% secure. In the event of a data breach affecting your information, we will notify you within the timeframe required by law and take the necessary remedial action.

6 Cookies and Tracking Technologies

Live22 uses cookies and similar tracking technologies to enhance the user experience and ensure platform security. The following are the types of cookies we use:

6.1 Essential Cookies

These cookies are required for core platform functions such as login authentication, session management, and security features. The platform cannot operate properly without them and they cannot be disabled.

6.2 Performance and Analytics Cookies

These cookies help us understand how players use the platform by collecting information about the most frequently visited pages, time spent in each section, and common navigation paths. This information is aggregated and anonymised.

6.3 Functional Cookies

These cookies store your preferences such as language, display settings, and game preferences so you do not need to reconfigure them each time you use the platform.

6.4 Cookie Management

You can manage your cookie preferences through your web browser. Most modern browsers allow you to view, delete, or block cookies. Please note that disabling certain cookies may affect the functionality and user experience on the live22 platform.

7 Your Rights as a Data Subject

As a live22 user and data subject under Malaysia's PDPA, you have the following rights regarding your personal data:

To exercise any of the above rights, please contact our privacy team via live chat or email. Requests will be processed within 14 working days. We may require identity verification before processing certain requests to ensure the security of your data.

8 Data Storage and Retention Period

Live22 only retains your personal data for as long as necessary to fulfil the original purpose of collection or as required by applicable law. Our data retention guidelines are as follows:

• Active account data: Retained for the duration your account is active, plus an additional period as required by compliance obligations.
• Financial transaction records: Retained for a minimum of 7 years after the transaction occurs, in line with accounting and anti-money laundering compliance requirements.
• KYC documents: Retained for a minimum of 5 years after the business relationship ends, or as required by the relevant regulatory authority.
• Support communication logs: Retained for 2 years for reference and dispute resolution purposes.
• Log and security data: Retained for 12 months for security monitoring and incident investigation purposes.

Once the retention period ends, data will be securely deleted using methods that ensure it cannot be recovered. You may request early deletion of your data, subject to any legal requirements that may prevent such deletion.

9 Links to Third-Party Websites

The live22 platform may contain links or references to third-party websites or services from time to time. It is important to understand that this Privacy Policy applies only to the live22.cx platform and services we directly operate.

Live22 is not responsible for the privacy practices or content of third-party websites. We encourage you to read the privacy policy of each website you visit independently. Your visits to third-party websites are at your own risk and responsibility.

10 Changes to This Privacy Policy

Live22 reserves the right to update or amend this Privacy Policy at any time to reflect changes in our practices, legal requirements, or service improvements. Any material changes will be communicated to you via:

• Notification email to your registered email address.
• A notice prominently displayed on the platform's home page.
• In-app notification upon next login.

The "Updated" date displayed at the top of this page will always reflect the date of the latest revision. Continued use of the platform after any amendment takes effect constitutes acceptance of the revised policy. We encourage you to review this page from time to time.

11 Contact Our Privacy Officer

If you have any questions, concerns, or complaints regarding how live22 handles your personal data, or if you wish to exercise any of your data rights, please contact us through the following channels:

When contacting us regarding privacy matters, please include your full name, registered email address, and a brief description of your request or concern so we can assist you promptly and accurately.